All Posts By

Simon Fitall

News
February 19, 2020

New Pharmacy Data Service set to revolutionize patient research

Primary market research with patients consistently relies on recall. Whether in an interview, recruitment screener or survey, what the patient remembers is what gets recorded. What has been lacking is…
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Pharma Commercial Analytics
Case study
January 18, 2019

Finding insights in pharma commercial analytics

Pharma Commercial Analytics Two core questions that constantly come up in pharma commercial analytics: How big, and what is the profile of our patient population? How many patients are there…
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News
October 3, 2018

Small business forecasting – avoiding the bear traps!

Small Business Forecasting – Full of Bear Traps We all do so much planning – short term to meet the needs of the project just about to finish, medium term…
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Case study
March 23, 2018

Patient flow analytics as a tool for improving doctor targeting

Executing smart marketing and sales tactics requires deep knowledge of the target – here’s how Galileo Cosmos™ patient flow analytics facilitates that process... Key Principles Tactical execution of sales and…
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Case study
January 31, 2018

From strategy to tactics – gaining detailed insights through integrated data analysis

Building commercial coherence from strategy to tactics requires integrated data analysis – here’s how Galileo Cosmos™ facilitates that process... Key Principles Strategic planning is the bedrock on which all product…
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Case study
November 7, 2017

Improving later-line product forecasting

“Later-line” products are those products that are launched with a label that requires that other treatments be tried before they are prescribed. Forecasting them is a challenge. Key Principles Forecasting…
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NewsPresentations
October 12, 2017

Streaming analytics in healthcare – an affordable solution

You don’t have to spend $$$$ to gain access to streaming analytics despite what the major providers might tell you. “Streaming analytics”, if you didn’t already know, is the latest…
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Case study
September 28, 2017

Opioid crisis – using data to help manage solutions

Using data to help manage solutions Almost patient involved in the opioid crisis starts their use because of a genuine medical need. Chronic pain due to a long term condition,…
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Case study
September 21, 2017

Adverse events – increasing or decreasing?

In recent years the number of adverse events being reported through the FDA Adverse Event Reporting System (FAERS) has generally increased as a result of broader reporting requirements and greater…
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Case study
August 15, 2017

Discovering the patient cohorts that make the difference

Complex patient analysis – discovering the patient cohorts that make the difference (part 3) Patients are very complex things to analyse and unfortunately most of our analyses don’t touch on…
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